Calligaris ADV

abitare_adv

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2013

 

Client: Calligaris
Creative direction: Nascent Design
Photography: Matteo Imbriani
Styling: Irene Baratto [/col1]

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Art direction 

 

In 2013 Calligaris opted for an institutional advertising campaign, choosing to create 4 subjects that were representative of the brand range and appealing to the global market.

The central theme is a design of stylistic modesty, the hallmark of the brand.

Those who choose Calligaris take home Italian design, adaptable to personal taste and style and to contingent needs. There is no reason why the dinner table can’t become the perfect meeting table; why a bachelor’s kitchen can’t become the perfect setting for a family breakfast or why a sofa can’t satisfy a younger clientele that prefers clean and sleek lines. This option of customisation  is evident in the example showrooms of half environments, “double” rooms in which different styles are mirror images of each other. The claim reads: “Your style, your choice.”

[/col2]

 

abitare_adv adv01 adv02 ingleseADV ingleseADV02

 

 

 

abitare_adv

[col1]

 

_
2013

 

Client: Calligaris
Creative direction: Nascent Design
Photography: Matteo Imbriani
Styling: Irene Baratto [/col1]

[col2]

 

_
Art direction 

 

In 2013 Calligaris opted for an institutional advertising campaign, choosing to create 4 subjects that were representative of the brand range and appealing to the global market.

The central theme is a design of stylistic modesty, the hallmark of the brand.

Those who choose Calligaris take home Italian design, adaptable to personal taste and style and to contingent needs. There is no reason why the dinner table can’t become the perfect meeting table; why a bachelor’s kitchen can’t become the perfect setting for a family breakfast or why a sofa can’t satisfy a younger clientele that prefers clean and sleek lines. This option of customisation  is evident in the example showrooms of half environments, “double” rooms in which different styles are mirror images of each other. The claim reads: “Your style, your choice.”

[/col2]

 

abitare_adv adv01 adv02 ingleseADV ingleseADV02

 

 

 

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